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"Change in context brings changes in the content" - Prof. Anil Gupta
Industrial Design
Projects
I started my journey into design as an industrial designer with an aim to disrupt the world with innovations that solve wicked problems and create impact.
Consumer Electronics | Viral Product
Nature-Inspired Ceiling Fans
2018
2020
Healthcare Device | D'Scope
Asthma Pump for Children
Designed fans inspired by nature for the leading electronics manufacturer in India. This series has been a best seller since 2018. Click here for the product website.
Working with Cipla, I designed an asthma pump sleeve to educate children and elderly towards correct usage postures and steps. This device was mass manufactured and sold across India.
Patent Granted | Funded Project
Frugal Washing Machine
2019
Presented to then Vice President of India, Mr. Venkaiyah Naidu, this $50 automatic washing machine reduces the stress of manual washing at places with water scarcity.
Social Innovation
As a part of my undergrad thesis, I immersed in the lives of people living in excluded communities in India with an aim to identify wicked problems, educate and mitigate threats to these grassroots communities.
I worked closely with the National Innovation Foundation, Indian Institute of Management Ahmedabad (IIM-A) and Grassroots Innovation Augmentation Networks (GIAN) all under the mentorship of Prof. Anil Gupta, a prolific social changemaker.
User Research | Co-Creation
Ethnography with Construction Laborers
2019
Product Design | Fabrication
Extended Mobility for the Wheelchair Bound
2019
I spent 4 months around construction laborers from rural communities in India to immerse into their struggles and designed frugal assistive devices to help women with manual material handling and learn about ergonomic material handling.
Working closely with people facing exclusion due to mobility, I designed an electric wheelchair-accessible vehicle for under $800. This concept was fabricated, tested and licensed to Freedom Wheels India.
Entrepreneurship
During the COVID-19 pandemic, I founded and scaled a strategy-led design consultancy. We grew to a team of 10 designers and worked with global clients.
Venture Design | Team Building
Design Consultancy Services
2020
A design consultancy focussed on strategic innovation providing services in product design, industrial design, branding and marketing strategies.
Service Design
Disruption in processes and operations of a business can not happen without disruption in systems.
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Disruptive Innovation | Vend-X
Disposable Vending Machine Business
2019
Working for a startup in California, I designed a direct-to-consumer vending machine business that leverages $30 disposable vending machine to disrupt the capital-intensive vending machine industry.
Disruptive Innovation | Farmbox
Urban Farming Made Accessible
2018
A delocalized fresh produce business that enables people in urban India to grow their own produce as a community and create a sense of ownership within the climate change crisis.
Branding
Cumulus Green 2022 | Aalto University
Social Media for Global Design Challenge
2022
Digital Marketing | Trring Me, Dubai
Brand Building for CRM Services
2022
Working with Prof. Marianna Amatullo, I launched a social media campaign for Cumulus Green 2022, a global design challenge by Aalto University aimed at creating a buzz among designers from the top design schools.
Working with Trring Me, Dubai, I built their brand communication strategies, social media presence and launched ad campaigns on Instagram, Facebook and Google.
Model Making
I have a love for exploring materials and crafting physical representations of my thoughts. I have utilized this passion in hobby projects can often be found in a workshop carving wood.
Prototyping | Product Design
Affordable Tractor Mockup
2018
Wood Carving | Material Exploration
Whittling
2018
Created a foam, aluminium and plastic mockup of an agricultural product for one of my initial Industrial design courses in India
I enjoy carving soft wood using paper cutters and create forms, artifacts and products.
Stop Motion Animation
Kratos
Simulating Farming Experience
2018
An agricultural experience of farming using a product I designed for small enterprise farmers in India.
Adapt
Paper Animation
2016
A story on how changing paradigms of the world bring out perseverance to change, adapt and survive.
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