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I'm a Product Designer and Strategist.
Currently, a Grad student of Strategic Design and Management at Parsons School of Design, New York.
As a designer, I have been driven by disruption, innovation and social impact. I challenge the status quo and solve complex business problems through human-centered design rooted in deep research. I am a systemic thinker who works on the intersection of product, service and business innovation in my design practice.
Previously, I started my own design consultancy by the name of D'Scope providing services in product design, industrial design, brand building and digital marketing to global clients with a team of 9 designers and engineers. I have extensively worked with grassroots Indian communities working in the unorganized construction industry.
During the pandemic, I launched Uncle's Bistro, a food-based business specializing in Indian biryanis and Adeptile.com, a global online platform for art education focused at children between the ages of 8-14 years.
Parsons School of Design, New York
MS in Strategic Design and Management
August 2021- Present
Indian Institute of Information Technology, Jabalpur, India.
Bachelors in Design
August 2016- May 2020
Parsons School of Design Jan 2022- Present
D'Scope, India Aug 2020- Present
Founded a design thinking and strategy-led consultancy for product and service design
Northwell Health, New York Jan 2022- May 2022
Integrative Studio Collaborator @Parsons
Designed inclusive health adaptations for current digital products for Northwell, a leading healthcare services provider in New York.
YUJ Designs, India Mar 2021- Aug 2021
User Experience Designer
Designed, prototyped and tested digital products for fin-tech clients and build an internal performance management system for YUJ.
Rites and Bites, California Dec 2019- Jun 2020
Designed and launched Vend-X, a vending machine business leveraging $30 disposable vending machines and simplified web apps for inventory management and making purchases.
National Innovation Foundation, India May 2019- Nov 2019
Design Intern: Research, Ethnography, Product Innovation
Conducted ethnography with construction worker communities in rural Gujrat, India. Leveraging Co-Creation workshops with laborers, built and tested prototypes of load-bearing devices.
Designed and prototyped a wheelchair-accessible electric vehicle along with Freedom Wheels and received a grant of $12,000 from Startup India.
Deans Merit Scholarship at Parsons
75% of my tuition
Winner: MIT Design Challenge
Beat the Pandemic Hackathon
Winner: Covid Design Challenge
Hackathon by IIT Bombay and NID
First Patent Granted
Frugal Automatic Washing Machine
Received Funding for Saarthi
$12,000 by Startup India
User Experience (UX)
Stop motion animation
My Design Toolkit
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