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"Change in context brings changes in the content" - Prof. Anil Gupta
Design Research
I stumbled into strategic design before Parsons and realised that I was already working in design strategy. Experimenting with my projects and diversifying into additional domains of design gave rise to my multi-faceted approach towards solving complex problems and balancing innovation around feasibility.
Strategy to me is looking at a problem through various lenses and developing solutions for multiple stakeholders within a system. I have always questioned the fundamental status quo of any problem statement given to me to develop systems and services that are viable business cases.
Other Work Areas
Strategic Design
UX Design
Design Research
Industrial Design
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