"Change in context brings changes in the content" - Prof. Anil Gupta
Locomotive Assignment for Scheduled Trains
AI enabled decision support and planning tool for large railroads
Introduction
Project Overview
PowerOps is a locomotive management and assignment tool for large railroads. This tool primarily brings visibility into realtime operations and helps in improved decision making using advanced AI based optimization algorithms and machine learning.
Challenge: To discover and define product requirements in order to transform the way railroads manage their fleet.
Team
Soumil Panwar
Awanee Joshi
Tingting Hu
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Duration
10 Months
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Role
Product Designer, Product Management,
UX Researcher
Railroad Operations
Scale
Core Problems
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Provocative Statement
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Optym and PowerOps
One liner about what Optym does
One liner about the product vision
One liner about PowerOps as an ecosystem for assett productivity management
Opportunity
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Project Process and Logistics
Body Text
Research and Requirement Discovery
Talk about the workshops, interviews
Give screenshots of how the requirements were documented, how they evolved over time
Use of journey of a locomotive as a probe for understanding the context and different aspects
Process Maps
Give a brief summary of the intent of these maps
Give screenshots of the mapping exercises
User Personas
Definition of primary and secondary users and their needs
Images​
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PowerOps Product Design Strategy
Create and list design principles
Define clear design direction
PowerOps Modules (Show key workflows)
1. Business rules and base plan
2. Active Plan
3. Power Assignment
1. Onboarding Wizard
The app guides users through a seamless onboarding process, explaining how the app works and bringing awareness of the potential value plastic waste has. Users understand the possibility of making money with their household waste. A Toss-It account is created as a family unit with individual members having access to the same account.
2. Toss-It Dashboard
The app allows people to effortlessly visualize the amount of plastic waste they have recycled and the associated rewards at any given moment. With personalized recycling targets based on your family size and the current month, Toss-It inspires users to achieve eco-friendly goals and go the extra mile for the environment. Users cal invite their neighbors to join Toss-It in order to strengthen the community. Simple, intuitive navigation helps users to access and redeem their rewards.
3. Selling Waste: Instructional Guide for First Time Users
A user-friendly information illustration simplifies getting started and guides users on how to access the service. Users are given clear instructions of how to operate Toss-It bins, where to deposit plastic waste and how to collect rewards. With an intuitive instructional layer, we tried to reduce entry barriers to the service.
4. Reward Catalog
Users access their rewards by choosing brands they would like to redeem vouchers from and unlock these over time with their plastic waste. Unlocked vouchers can be used for online and in-person shopping with partner brands. We chose to give users the autonomy to choose rewards to cater to individual needs. This way of receiving rewards as brand vouchers helps users realize an additional potential in their plastic waste and helps the service position their brand in the sustainable business space.
5. Unlocking Rewards
A proportion of rewards are given as direct cash deposits in Toss-It cards that users can access in their card wallets and simply use in stores with a tap. This way of diversifying rewards was done for people to be able to use money that they earn for plastic instantly without having to wait for vouchers to be unlocked.
5. Toss-It Community
The user can see their rewards compared to residents in their building and receive achievement badges. Over time this was designed to promote healthy recycling habits and a sense of agency among residents.
5. Using the Toss-It Card
Users can simply tap and use rewards from their Toss-It cards similar to any other credit card. They could even choose to receive a physical card by mail.
Productization Strategy
Process of what I have been exploring for strategy
Intended roadmap
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Intended Impact
Brief text into key metrics that can be improved, how, and how much.
Reflections
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